Venetian authorities have attracted criticism from locals and tourists for allowing advertisements hung on canal-side buildings.
A legal loophole allows scaffolding on public buildings to carry ads, The only condition is that Renata Codello, Venice’s architectural and cultural heritage chief, must ensure the advert does not “detract from the appearance or decorum of the building.”
Plakitiv Media, the main group handling the Venice ads, is currently paying €3.5m to restore the Correr Museum in St Mark’s Square.
The scaffolding is then being leased at €50,000 a month for companies such as Rolex to advertise. During the Venice Carnival in February, advertisers were paying a reported €75,000 a month.
Tourist Harry Hahun said: “The adverts really detract from the sites we went to Venice to see. Having a huge Swatch poster beside the Grand Canal takes away some of the beauty.”
Original published in Canal Business
Visit the website www.canalbusiness.co.uk
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